In 2010, Squids was founded by Kerry Petty Counts, the Chief Operations Officer, and Philippe Schwaar, the Creative Director of Saatchi & Saatchi, Geneva. They predicted that eliminating traditional office boundaries would enable them to tap into unlimited talent worldwide and generate even better ideas.

And this concept is at the core of our agency model, focussing on the assembly of customised teams with the best skills and mindsets from all over to meet specific needs.

Today, with over 250 specialists worldwide, Squids is a highly successful agency that thrives without walls and is a testament to the value of thinking outside the box.