Massimo Caiati
Senior Copywriter / Creative Director

In the past 15 years, Massimo has lead and created both local and global campaigns for some of the top brands in the world. After crafting his creativity in agencies like DDB and Saatchi & Saatchi in Italy, he stepped up to an international position for Saatchi & Saatchi, Geneva in early 2008 and has been a part of Squids since 2014.

His strong creative approach has been awarded at countless top international advertising festivals and has lead to invitations to lecture for Universities like La Sapienza and Istituto Europe di Design.

Massimo’s passion is to create ideas able to travel seamlessly through all media, from TV and print to digital and social media campaigns.

Main client experience: RENAULT, SWISSCOM, NOVARTIS, SEAT, ALITALIA, P&G, NESTLÉ, NESPRESSO, MCDONALD’S, CARAN D’ACHE, GREENPEACE, MERCK SERONO, ALCON, ENEL, EMIRATES, ORANGE, SWATCH, FIVB.