Jasper Donker van Heel
Head of Strategy

Jasper has been working in marketing communication for close to 25 years.

He specialises in organisational identity and international brand strategy and brand management. After 10 years as Head of Strategy at the Brussels-based European Hub of Denstu Inc., Jasper set-up his own consultancy in 2009, and is currently providing strategic services to a broad portfolio of clients.

Jasper has worked as a brand consultant for World-Class brands in a broad range of sectors. He has carried out and supervised substantive brand identity and repositioning missions with the top management of organizations.

As a planner, Jasper is driven by the belief that today, in a marketplace transformed by the digital revolution and rife with product and service commoditization, an understanding of one’s deeper identity, and the need for a clear purpose and long-term vision has never been greater.

Helping brands to reinvent themselves by reconnecting with their identity and core values, and assisting these organisations in articulating and expressing what they stand for through coherent, fully integrated and highly differentiating Corporate and Brand communication, is the philosophy that drives Jasper’s approach as a strategist. He has been with Squids since 2016.

Main client experience: HOLIDAY INN WORLDWIDE, THE CROSS CHANNEL EUROSTAR SERVICE, CATERPILLAR, LEXUS, DOLE, BRIDGESTONE, YAMAHA, CANON, TOYOTA, WOLF OIL CORPORATION.