For the global launch of Nespresso’s smallest machine to date, we developed a global, holistic social campaign, supported by TV, digital content, outdoor posters and press. It ran across 17 countries, targeting millennials, positioning Essenza Mini as the entry point machine while still upholding the premium positioning of the Nespresso brand.
FIVB is changing the game, and launching a new global event to unleash volleyball’s entertainment potential – Volleyball Nations League! For the first part of the story, we developed global print and digital content, engaging all volleyball fans to come and watch volleyball like they have never seen before! More to come…
This was a global film to firstly launch a new intense coffee plus, secondly communicate on the full intense range and thirdly, to help build the Nespresso brand for those countries who couldn’t afford George.
At the heart of this challenge was taking a heavy-duty industry and turning it into high-tech luxury. We helped them to develop a common look and feel across their different industry sectors that exemplified this new “premium” positioning.
A native Californian, Kerry has roamed the world and the biggest brands within her 25 year career, starting in San Francisco, USA, at J. Walter Thompson. After getting her MBA, she then spent 12 years in London between AMV/BBDO and Ogilvy & Mather. It was finally Saatchi & Saatchi that brought her to Switzerland to lead as COO in 2007.
A master of marketing management, digital strategy, customer insight, advertising, and integrated marketing, Kerry, above all, connects the dots. She makes things flow, and it is such things as bringing together diverse skills and people to work together successfully, as well as a full understanding of clients and their needs, that spur her on.
It followed naturally for her to co-found Squids Network in 2011. She broke down the walls and hierarchies of a typical organization and remade them around new principles that reinforced adaptability and agility: trust, common purpose, transparent information sharing, and decentralized decision-making authority.
Kerry provides Squids the leadership that network orchestration requires. With a transparency that is essential, she empowers team members and creates an environment where everyone can and does perform to their best ability rather than being micromanaged – a shift from commanding to co-creating and where facilitation and collaboration are key.
Main client experience: PEPSI, TIMBERLAND, MARS CONFECTIONARY, KODAK, WELLA, ANDERSEN CONSULTING, CASTROL, NESTLÉ, NESPRESSO, CEREAL PARTNERS WORLDWIDE, MCDONALDS, SWATCH, ACROSS ALL CHANNELS, INCLUDING BOTH B2C AND B2B.
Philippe is a born creative. But he didn’t know it. It was only when he found himself drawing from sheer boredom during his studies at the Lausanne Faculty of business and economy that an old art teacher’s advice spurred him to join his first advertising agency in 1992. Thus, starting his stellar career in international communications and creative design.
He moved to Zurich for three years, working at FCB as an Art Director for Chrysler Jeep Pan European. He was then recruited by Dentsu Europe Brussels to manage global FMCG brands and continued with Saatchi & Saatchi Geneva for over 8 years as creative director.
During this time and effectively for the past 26 years, Philippe has generated a countless number of ideas which have won over 40 national and international advertising awards.
A genius thinker, Philippe is 100% Swiss, and also a fan of mushroom picking, cooking and spending time with his family. He is Squids’ creative backbone, since he co-founded the company in 2011 with Kerry.
Main client experience: TOYOTA, LEXUS, YAMAHA, NOVARTIS, CARLSBERG, CEREAL PARTNERS WORLDWIDE, MERCK SERONO, SEAT, EMIRATES AIRLINES, NESTLÉ, NESPRESSO, SWATCH, CONSTELLIUM, MCDONALDS, ACROSS ALL CHANNELS, INCLUDING BOTH B2C AND B2B.
With degrees both in economics and communications from Paris Universities, Boris has been an active copywriter for over 27 years.
Waltzing between independent projects and big agencies, he started his career in Paris with Publicis group working for clients like L’Oréal, Nestlé, Canon.
As a senior copywriter at Saatchi & Saatchi, he was frequently sent throughout the network (Sweden, India, USA, UK, Netherlands) to work with local teams on international accounts.
Boris has over the years amassed a long list of global clients and produced more award-winning ideas than can be mentioned, such as most recently the Gold award for film at the Cannes Lions festival.
Today, as a provider of creative concepts, storytelling, content development, digital ideas, street stunts, transcreation, naming and website copy, Boris has been a part of the Squids team since the start.
Main client experience: L’ORÉAL, NESTLÉ, CANON, EMIRATES, NOVARTIS, ORANGE, NESPRESSO, CARLSBERG, CEREAL PARTNERS WORLDWIDE, LODH, DUPONT, SWATCH.
In 2010, Squids Global Network was created. It is the brainchild of then Chief Operations Officer Kerry Counts Petty, and Creative Director, Philippe Schwaar, of Saatchi & Saatchi in Geneva.
After facing constant frustrations and barriers in getting the right talent to work on the ever changing and diverse range of client communication needs, they realized that sometimes, instead of trying to change something old – it is better to start something new….
So, they took their twenty plus years of large global advertising agency experience and thought, “if we had to start a new agency in today’s changing world…what would it look like?” They realized very quickly that if they removed the four walls, they could access unlimited talent all over the world and get even better ideas.
This understanding is at the heart of the Squids agency model. We are able to look outside the boundary of a typical agency to identify people that have the best skill and mindset, and build a strong, customized team for our clients’ needs.
Squids Global Network delivers a full communication package, from brand analysis, strategy, and holistic idea generation to production for all channels including digital, social, print and film.
Now, with over 300 specialists all over the world and several years on, Squids Global Network is a proud and proven success. Because sometimes, the value of a company is in what it doesn’t have…
No offices, no walls and an ocean of possibilities.
General enquiries : info@squidsnetwork.com
New business : newbusiness@squidsnetwork.com
Press : pr@squidsnetwork.com