Rich Woodruff
Head of Copy Strategy

Rich started off in journalism and travel writing before turning his creativity and penmanship to the world of advertising and communication.

He was born, bred and educated in the UK, working there briefly before heading to Paris, where he joined Ogilvy as a copywriter (fluent in French!). From 2001, he was part of the Digital Advertising team that won multiple advertising awards for IBM.

Rich continued to hone his communication skills in Paris and Montreal, working for major agencies in video, print, social media and brand identity. In Canada, he was Senior Copywriter at KBS, overseeing major international accounts such as Subway restaurants, Ubisoft, Microsoft, MINI, L’Oréal Paris, Danone, Bombardier and BNP Paribas.

Since returning to Europe, Rich has helped shape new identities for several NESCAFÉ brands, worked on the launch of an online platform for the United Nations, created video and blog reports live from the World Economic Forum for Renault-Nissan, and helped drive a new social media strategy for a chain of luxury Japanese hotels.

He joined Squids in 2015, bringing with him his expertise and talent as a strategic copywriter.

Main client experience: NESCAFE, WEF, UN, RENAULT-NISSAN, SUBWAY, UBISOFT, MICROSOFT, MINI, L’ORÉAL, DANONE, BOMBARDIER, BNP PARIBAS, KBS, IBM.