After completing his studies in Economics and Chinese in Frankfurt, Peter started to work as a Junior Copywriter in 1997 at Scholz & Friends, Hamburg. He continued as Senior Copywriter at Huth + Wenzel, Frankfurt and as Creative Director at Publicis, Frankfurt untill he joined Squids Network in 2012.
In his more than 20 year long career, Peter has been serving many well known international clients and has won several awards at international festivals. However, he enjoys it most when “normal” people acknowledge his work with a smile. He loves to deliver creative concepts, ideas, stories, headlines and copy that make a difference.
Main client experience: MERCEDES, RENAULT, DACIA, SUZUKI, MAGGI, KRAFT FOODS, NESPRESSO, RECKITT BENCKISER, COMPASS GROUP, COCA-COLA, CREDIT SUISSE, BASF, COMMERZBANK, PANASONIC, SAMSUNG, SWATCH.