Armed with a degree in Psychology, History and Sociology from the University of Manchester, Kira has spent the past 15 years roaming the roads of communications.
Born in Geneva, bilingual and bicultural, she first started as a journalist, continued as editor and event manager, to then launch into advertising with Gyro International, managing campaigns globally.
After a stint leading key clients for the Gyro Geneva office, some freelance communications work and opening a restaurant, she joined top ranking global interactive entertainment software company, Electronic Arts.
There, she developed and led EA’s social media listening strategy worldwide and worked on consumer journeys to optimise business’ marketing strategies for franchises such as FIFA, Battlefield and The Sims. She also actively participated in the company’s transition to digital and was a member of the core thinking group which activated battle plans.
Kira brings to Squids her extensive expertise in new media and the digital world.
Main client experience: ELECTRONIC ARTS (EA), FIFA, BATTLEFIELD, THE SIMS, CAPSUGEL, FIRMENICH, INTERNATIONAL AIDS SOCIETY, NESPRESSO, DENTSPLY, FORTIS.