Kerry Petty
CEO & Talent Officer

A native Californian, Kerry has roamed the world and the biggest brands within her 25 year career, starting in San Francisco, USA, at J. Walter Thompson. After getting her MBA, she then spent 12 years in London between AMV/BBDO and Ogilvy & Mather. It was finally Saatchi & Saatchi that brought her to Switzerland to lead as COO in 2007.

A master of marketing management, digital strategy, customer insight, advertising, and integrated marketing, Kerry, above all, connects the dots. She makes things flow, and it is such things as bringing together diverse skills and people to work together successfully, as well as a full understanding of clients and their needs, that spur her on.

It followed naturally for her to co-found Squids Network in 2011. She broke down the walls and hierarchies of a typical organization and remade them around new principles that reinforced adaptability and agility: trust, common purpose, transparent information sharing, and decentralized decision-making authority.

Kerry provides Squids the leadership that network orchestration requires. With a transparency that is essential, she empowers team members and creates an environment where everyone can and does perform to their best ability rather than being micromanaged – a shift from commanding to co-creating and where facilitation and collaboration are key.

Main client experience: PEPSI, TIMBERLAND, MARS CONFECTIONARY, KODAK, WELLA, ANDERSEN CONSULTING, CASTROL, NESTLÉ, NESPRESSO, CEREAL PARTNERS WORLDWIDE, MCDONALDS, SWATCH, ACROSS ALL CHANNELS, INCLUDING BOTH B2C AND B2B.