With degrees both in economics and communications from Paris Universities, Boris has been an active copywriter for over 27 years.
Waltzing between independent projects and big agencies, he started his career in Paris with Publicis group working for clients like L’Oréal, Nestlé, Canon.
As a senior copywriter at Saatchi & Saatchi, he was frequently sent throughout the network (Sweden, India, USA, UK, Netherlands) to work with local teams on international accounts.
Boris has over the years amassed a long list of global clients and produced more award-winning ideas than can be mentioned, such as most recently the Gold award for film at the Cannes Lions festival.
Today, as a provider of creative concepts, storytelling, content development, digital ideas, street stunts, transcreation, naming and website copy, Boris has been a part of the Squids team since the start.
Main client experience: L’ORÉAL, NESTLÉ, CANON, EMIRATES, NOVARTIS, ORANGE, NESPRESSO, CARLSBERG, CEREAL PARTNERS WORLDWIDE, LODH, DUPONT, SWATCH.