Nespresso
Recycling

Nespresso wants to ensure that people understand that their capsules are recyclable and that all Nespresso capsules are produced in Switzerland.  We developed a concept to give used capsules a second life as Swiss iconic products such as Victorinox and Zena.  The campaign started out local and due to its success, swiftly went international. The campaign was comprised of content, print, in-store, and social.

Squids Network Nespresso 2nd life knife keyvisual
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Squids Network Nespresso 2nd life Victorinox knife and Zena peeler pack
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Squids Network Nespresso 2nd life Victorinox knife and Zena peeler image